Dr BABITA JHA
MBA, PhD
ASSOCIATE PROFESSOR
MBA, PhD
ASSOCIATE PROFESSOR
Articles in Periodicals
| Sl.No. | Title | Name of Periodical | Periodicity | Date |
| 1 | Corporate India Embraces Sustainable Finance to Bridge the Banking Gap | The Emerging World | Daily | 15/08/2025 |
| 2 | Think Wide to Go Narrow: A Design Thinking Approach | IMI Konnect | Quarterly | 31/12/2024 |
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | The Impact of Socio-Economic and Psychographic Factors on Financial Inclusion | International Journal Of Applied Behavioral Economics / 11 / / - | 2160-9802, 2160-9810 | 04-Aug-2022 |
| 2 | Decision making framework for foreign direct investment: Analytic hierarchy process and weighted aggregated sum product assessment integrated approach | Journal of Public Affairs / / / - | 1479-1854 | 22-Oct-2021 |
| 3 | Impact of the COVID-19 Outbreak on the Currency Exchanges of Selected Countries | International Journal of Sociology and Knowledge Development / 14(2) / / - | 1941-6253, 1941-6261 | 17-Sep-2021 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Adapting Global Communication and Marketing Strategies to Generative AI | MARK DAVID DEVANESAN,BABITA JHA,DEEPAK JHA,PRATIBHA GIRI,ROSÃRIO, ALBÉRICO TRAVASSOS, BOECHAT, ANNA CAROLINA | / | |
| 2 | Multi-Stakeholder Collaboration for Sustainable Supply Chain | BABITA JHA,YASHWARDHAN BANSAL ,YOUNESS FRICHI,FOUAD JAWAB | 9798369389256 | / |
| 3 | Multi-Industry Digitalization and Technological Governance in the AI Era | BABITA JHA,RIA JAIN,SALONI BANSAL,MUHAMMAD ANSHARI,MOHAMMAD NABIL ALMUNAWAR,PATRICIA ORDÓÑEZ DE PABLOS | 9798337316819 | / |
| 4 | Artificial Intelligence and Communication Techniques in Industry 5.0 | BABITA JHA,SARTHAK GARG,SARTHAK DHINGRA,PAYAL BANSAL,RAJIV KUMAR,ASHWANI KUMAR, DANIEL D. DASIG, JR. | 978-104015593-6, 978-104015597-4 | / |
| 5 | AI, Blockchain, and Metaverse in Hospitality and Tourism Industry 4.0: Case Studies and Analysis | DEBORA DHANYA A,DEEPAK JHA,BABITA JHA,PRATIBHA GIRI,ADEL BEN YOUSSEF,PUSHAN KUMAR DUTTA,RUCHI DOSHI | 978-104011988-4 | / |
| 6 | New Business Frontiers in the Metaverse, 2024 | BABITA JHA,SUSHANT GARG,TUSHAR SINGHAL,SHIVANI INDER ,SHUCHI DAWRA, KYLA LATRICE TENNIN,SANDHIR SHARMA | 9798369324226 | / |
| 7 | Human-Machine Collaboration and Emotional Intelligence in Industry 5.0 | MARK DAVID DEVANESAN,BABITA JHA,DEEPAK JHA,PRATIBHA GIRI,NITENDRA KUMAR | / | |
| 8 | Blockchain Applications for Smart Contract Technologies | DEEPAK JHA,BABITA JHA,ARNAV GARG,RAAJVUNSH SINGH,SAMAY JOLLY,ABDELKADER MOHAMED SGHAIER DERBALI | 9798369315118 | / |
| 9 | Concepts, Technologies, Challenges, and the Future of Web 3 | BABITA JHA,PRATIBHA GIRI,DEEPAK JHA,DEBORA DHANYA A,POOJA LEKHI,GUNEET KAUR | 9781668499191 | / |
| 10 | Advanced Machine Learning Algorithms for Complex Financial Applications | BABITA JHA,MIKLESH PRASAD YADAV,SUDHI SHARMA,MOHAMMAD IRFAN,MOHAMED ELHOSENY,SALINA KASSIM,NOURA METAWA | 9781668444832 | / |
| 11 | An Introduction to Business Intelligence | BABITA JHA,SHANKAR KUMAR JHA,DEEPMALA SINGH, ANURAG SINGH,AMIZAN OMAR,SB GOYAL | 9781003184928 | / |
| 12 | AI-Enabled Agile Internet of Things for Sustainable FinTech Ecosystems | BABITA JHA,PRATIBHA GIRI,DEEPAK JHA,USHA BADHERA,SANDEEP KAUTISH,GUNEET KAUR | 1668441764 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | XIV International Conference on Business, Entrepreneurship, Sustainability through Technology and Innovation (BESTI 2025) | Conference | Financial Literacy as a Driver of financial Inclusion:Evidence from University Students | Presenter) | ACROPOLIS FACULTY OF MANAGEMENT AND RESEARCH, INDORE | 10/10/2025 |
| 2 | Strategic Brand Positioning | Seminar | Participant) | eduXLLWebinar | 15/06/2025 | |
| 3 | 2nd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM 2025) | Conference | Organizer) | Christ University | 23/04/2025 | |
| 4 | 2nd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM 2025) | Conference | Overcoming Barriers: Multi Stakeholder Collaboration in Sustainable Supply Chain | Presenter) | Christ University | 23/04/2025 |
| 5 | 2nd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM 2025) | Conference | Effects of IFRS on Small and Medium-Sized Enterprises (SMEs) | Presenter) | Christ University | 23/04/2025 |
| 6 | th International Conference on "Shaping Viksit Bharat @ 2047: Resilient Future Through Innovation, Sustainability and Inclusivity" | Conference | Impact of Organizational Culture and the Well Being of Healthcare Providers | Presenter) | IMS Ghaziabad | 09/04/2025 |
| 7 | Multidisciplinary International Conference | Conference | An Analytical Study on the Adoption of Chatbots in Financial Services | Presenter) | IPEM,GhaziabadGhaziabad | 07/03/2025 |
| 8 | VIII. INTERNATIONAL APPLIED SOCIAL SCIENCES CONGRESS | Conference | Awareness about Cybersecurity risks and Data Privacy issues related to Open Banking | Presenter) | C-IASOS Congress | 02/10/2024 |
| 9 | National Conference ''Evolving World of Business'' | Conference | Moderator/Chair) | IMM,DelhiIMM, Delhi | 19/04/2024 | |
| 10 | National Conference on 'Evolving World of Business' | Conference | Moderator/Chair) | IMM,New Delhi | 19/04/2024 | |
| 11 | International Conference on Contemporary Issues in Management(ICCIM)-2024 | Conference | A Study of Interest Rate, Inflation and Exchange Rate Dynamics in India: VECM Approach | Presenter) | Llyod Group of InstitutionsGreater Noida | 15/03/2024 |
| 12 | International Conference on Entrepreneurship and Sustainable Business Development (ICESBD) | Conference | Moderator/Chair) | Amity University,Noida | 06/02/2024 | |
| 13 | International Multidisciplinary Conference | Conference | Green Fintech Innovations: Potential and Challenges | Presenter) | Smt KG Mittal College of Arts and Commerce,MumbaiMumbai | 17/07/2023 |
| 14 | Two Days International Conference on ' Emerging Technologies in Business Management' | Conference | Participant) | MET Institute of Management | 28/04/2023 | |
| 15 | Two days International Research Conference on Emerging Technologies in Business Management | Conference | Participant) | MET Institute of ManagementMumbai | 28/04/2023 | |
| 16 | National Level World Record Webinar Series | Seminar | Role and importance of Working capital in an organization | Keynote Speaker) | Shri Kumarswami Mahavidyalaya, Ausa, Dist. Latur, MS, IndiaOnline Platform | 23/04/2023 |
| 17 | International Conference On Sustainable Business Practices And Innovative Models | Conference | Moderator/Chair) | Christ UniversityDelhi | 23/03/2023 | |
| 18 | International Conference on Sustainable Business Practices and Innovative Models-2023 | Conference | The Moderation effect of the Fear of Missing Out on the intention to | Presenter) | Christ UniversityBangalore | 23/03/2023 |
| 19 | SAMSHODHAN 2023 | Conference | Impact Of Npas On Private And Public Sector Banks | Presenter) | Christ UniversityOnline | 07/03/2023 |
| 20 | Netritva 4.0 Leadership in the Era of Connection and Collaboration | Conference | Factors Influencing Information and Communication Technology by Small Businesses in Bangalore | Presenter) | Jaipuria Institute of Management, JaipurJaipur | 16/02/2023 |
| 21 | Impact of Information Technology after Pandemic in the filled of Commerce, Management, Science, Medical, Engineering, Education and Humanities | Conference | Impact of Information Technology After Pandemic in the Field of Finance | Presenter) | Mata Jijabai Govt. PG Girls College Indore Research Foundation of India, RFI-CARE & World Virtual Conference Forum | 30/01/2023 |
| 22 | Amity Global Online Education Conference | Conference | Participant) | Amity UniversityOnline | 20/11/2021 | |
| 23 | The Digital Transformation in Business Re- Engineering: Post Pandemic Era of Industry 5.0 | Conference | New Emerging Top Trends In Hrm And Key Challenges In 2021 | Presenter) | Dr. Vithalrao Vikhe Patil Foundation's Institute of Business Management and Rural Development, Ahmednagare Conference | 26/08/2021 |
| 24 | International Research Summit AVLOKAN 2021 | Conference | Redefining Social Responsibility and Ethical Leadership | Presenter) | Vidhyanidhi, CMS, JAIN (Deemed-to-be University).e Conference | 02/08/2021 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Assessments with the Lens of NEP 2020 with the Lens of NEP 2020 | Innovative Pedagogies, Educational Assessment & Interdisciplinary Approaches in Higher Education | 26/09/2025 | Hansraj College, University Of Delhi-110007 |
| 2 | Harnessing the Power of AI in Learning Management Systems(LMS) | Panel Discussion on Harnessing the Power of AI in Learning Management Systems(LMS) | 13/06/2024 | ADROIT |
| 3 | Adaptive Learning : Personalized Education in the Digital Era | Online Webinar on Adaptive Learning | 25/04/2024 | ADROIT |
| 4 | Role and importance of Working Capital in an Organization | National Level World Record Webinar Series | 23/04/2023 | Shri Kumarswami Mahavidyalaya,Ausa,Dist. Latur,MS,India |
| 5 | 'Moving Towards Financial Empowerment: The Basics of Financial Planning | 06/03/2023 | Department Of Psychology, Christ (Deemed to be University),Delhi,NCR | |
| 6 | Cost of Capital | 04/03/2023 | Institute of Global Professionals | |
| 7 | Business Valuation, Mergers and Acquisitions | 28/08/2022 | Institute of Global Professuonals |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | Determinants of Credit Default Behaviour Among Individual Retail Borrowers of Private Sector Banks | AMALA SIBY | Christ University | Supervisor | Ongoing | January 2022 |
| 2 | Human Resource Practices on Turnover Intention in Hotel Industry, Jaipur | Ms. Preeti Nagar | Christ University | Examiner | ||
| 3 | A Study Of Non-Performing Assets Of Small & Marginal Farmers Of Rajasthan | Mr. Ram Bilas Agrawal | Bhartiya Skill Development University, Jaipur | Examiner | ||
| 4 | . | RAVI ROSE | Christ University | Supervisor | Ongoing | June 2025 |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | Efficient and analysis the impact of corporate social responsibility on business performance in India | PRATIBHA GIRI,DR. MUKESH KUMAR,DR. SHUCHI GUPTA,BABITA JHA,DR. PRASHANT PAREEK,MOHAMMAD IMTIAZ,ANIL KUMAR,SWATI V. DHONDE (KALE),SUMIT KUMAR,DEBORA DHANYA A | 04-Apr-2023 |
| 2 | IMPACTS OF MICRO INSURANCE AND ITS FUTURE IN INDIA AND OTHER COUNTRIES | BABITA JHA,DR. VIPUL VIRSINH NIMBALKAR,MR. DEBAPRIYO NAG,K. VELMURUGAN,SHUSNEHA SARKAR,DR. K.S. KHATHEEJA PARVIN,DR. ANNU TOMAR , PALLAVI RAHUL GEDAMKAR ,SONALI DILIP KULKARNI ,DR. PRAKASH HEMRAJ KARMARKAR | 07-Nov-2022 |
| 3 | IMPACTS OF MICRO INSURANCE AND ITS FUTURE IN INDIA AND OTHER COUNTRIES | BABITA JHA,DR. VIPUL VIRSINH NIMBALKAR,MR. DEBAPRIYO NAG,K. VELMURUGAN,SHUSNEHA SARKAR,DR. K.S. KHATHEEJA PARVIN,DR. ANNU TOMAR,PALLAVI RAHUL GEDAMKAR,SONALI DILIP KULKARNI,DR. PRAKASH HEMRAJ KARMARKAR | 07-Nov-2022 |
| 4 | MODEL BETWEEN MIND SHARE BRANDING FACTORS AND TRUSTWORTHINESS | GAURAV GUPTA,MAHESH CHANDRA JOSHI,BABITA JHA,PRATIBHA GIRI,PANKAJ DHAUNDIYAL | 28-Nov-2021 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Innovation Through Knowledge: Role of Research, Patents & Copyrights in NAAC Accreditation Excellence | Christ University,Delhi,NCR Campus, | Participant | 13/11/2025 | |
| 2 | Crafting Effective Research Proposals: Essentials and Common Pitfalls to Avoid | , | Institutional | Participant | 23/06/2025 |
| 3 | GUIDING THE FUTURE: STRATEGIC PRIORITIES FOR INSTITUTIONAL ADVANCEMENT' | Christ University,Delhi,NCR Campus, | Institutional | Participant | 16/06/2025 |
| 4 | Digital Transformation | Simplilearn , Simplilearn Skillup | International | Participant | 21/05/2025 |
| 5 | Empowering Educators: Innovative Pedagogies for a Transformative Tomorrow | School of Business and Management,Christ (Deemed to be University), Delhi,NCR, | Institutional | Participant | 19/05/2025 |
| 6 | Empowering Educators: Innovative Pedagogies for a Transformative Tomorrow | School of Business and Management,Christ (Deemed to be University), Delhi,NCR, | Participant | 26/04/2025 | |
| 7 | Generative AI for Beginners | Simplilearn , | International | Participant | 04/03/2025 |
| 8 | Effective Teaching Learning Enhancement Training | School of Business and Management,Christ (Deemed to be University), Delhi,NCR, | Institutional | Participant | 18/06/2024 |
| 9 | Executive Transformation Workshop on Trading Good for Better | Centre for Academic and Professional Support (CAPS) at CHRIST (Deemed to be University), Delhi NCR Campus, | Institutional | Participant | 20/05/2024 |
| 10 | Financial Modeling and Valuation in Excel-Complete Course | EDUCBA Bridging the Gap,Udemy, | International | Participant | 31/01/2024 |
| 11 | Applications of Python in Business and Management | School of Business and Management,Christ (Deemed to be University), Delhi,NCR, | Institutional | Participant | 01/07/2023 |
| 12 | Exploring Dynamics of National Education Policy 2020 with reference to NAAC Perspectives | Parul University, Research Foundation of India, | National | Participant | 12/05/2023 |
| 13 | workshop on "Time series and Panel Data Analysis" | School of Business and Management,Christ (Deemed to be University), Delhi,NCR, | Institutional | Participant | 23/03/2023 |
| 14 | MOOC Course on Analyzing Growth Drivers and Business Risks | Corporate Finance Institute, | International | Participant | 18/03/2023 |
| 15 | e-content development programme | HRDC, Christ University , | Institutional | Participant | 28/11/2022 |
| 16 | Holistic Education Training | Christ (Deemed to be University),Delhi-NCR, | Institutional | Invited Resource Person/Trainer | 22/06/2022 |
| 17 | Research Methodology | SRM Institute of Science and Technology,Ramapuram,Chennai, | International | Participant | 06/06/2022 |
| 18 | Role and Responsibilities of Higher Education Institutions in effective implementation of National Education Policy-2020 | ICFAI University, | National | Participant | 30/05/2022 |
| 19 | 7 Days Faculty Development Programme on ?Developing Statistical Skills for Enhancing Research? | Centre for Skill Development (CSD) and Teaching Learning Resource Centre (TLRC), Symboisis College of Arts and Commerce | National | Participant | 27/01/2022 |
| 20 | 5 Day Workshop on Financial Modelling | Skill Nation, Skill Nation | National | Participant | 30/11/2021 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Global Professional Member | Free Global Professional Membership was given for the whole year 2024 for my contribution. | Institute of Global Professionals | 09 January 2024 |
| 2 | Best Paper Award | Paper Presented in an International Conference | IMM Business School | 20 April 2024 |